Logo designs, branding projects, illustration

Story Links Project

Therapeutic Story Writing trains teachers to support children's emotional development. I was asked to streamline the brand (which had had imput from multiple designers) while retaining their ideas and fitting into existing website and design. I aimed to make the logos instantly recognisable and impactful, appealing to both children and adults. I was also asked to develop a new logo for StoryLinks, a collaboration project to train the parents of children at risk of exclusion. Retaining the deep blue colour scheme and gradients I developed the parent-child logo and combined it with a different typeface unify the organisations, but differentiate the training from the project.

BesserSingen MP3 shop

I created this identity for the German language version of the accompaniments MP3 shop using Illustrator to trace a photograph. The challenge was to create a logo which clearly showed someone singing using as few lines and as little detail as possible. I kept the typography clean and simple, offsetting the cream with a contrasting, but bright green-blue. For the backgrounds I used gentle dark gradients to give the identity a modern touch.

One-for-All Sealant

One-for-All is a brush-on protective coating for natural stone. I was asked to create a logo and front and back two-colour labels for the product containers. For the logo, I picked out this figure 1 because it reminded me of the cross-section of a house, and seemed well planted to the floor. This led me to coin the strapline 'solid protection for stone'. The most constraining aspect of this project was the size of the labels for the smaller packs. We needed something which would still be legible at 6cm x 6cm. I chose a slightly-rounded sans-serif typeface which seemed to scale down well and worked with the client to steamline the copy as much as possible without changing the meaning.

Your Accompanist - Online MP3 store for classical singers

When I was asked to create the Your Accompanist identity, the client was keen to avoid musical notation cliches, and briefed me to create a unique identity, unbiased towards any particular age group, gender or musical style.

Together we chose a simple mainly abstract shape for the logo, and a rounded font which we felt was friendly and slightly schoolbookish. I will be maintaining and refreshing this branding on an on going basis.

Nail anatomy illustration for City & Guilds exam paper

I was asked to recreate a found image of the anatomy of a fingernail for a City & Guilds exam paper. The original image was not suitable as the resolution was too low for print and the labels - which gave away the answers - could not be removed easily owing to the gradient background. I used Illustrator to recreate the base shapes and colours, and then moved the project into Photoshop where I airbrushed in the shading.